Building on the success of its inaugural season, Celebrity Pickleball – Season 2 expanded in both scale and cultural impact. With the participation of 60+ artists and public figures, the tournament reinforced pickleball’s position as a leading sports–entertainment trend in Vietnam.
Campaign & Event Strategy
Content Production & Distribution
Media & Influencer Activation
PR
Tournament Operations
Season 2 marked a strategic shift from launch to scale. The agency focused on expanding reach, increasing content volume, and strengthening media presence while maintaining competitive integrity. By aligning sport, entertainment, and digital performance, the project evolved into a repeatable model for celebrity-led sports marketing—capable of long-term growth and partnership expansion.
The results:
